Having surveyed 1,000 adults across the nation to find out what they pack and what they would pack if they had extra room in their holiday suitcase, Teletext Holidays has now identified the main components that guarantee holiday perfection for both millennials (18-34) and baby boomers (55+), the two largest target audiences for the digital travel company.
A digital detox is not what millennials are looking for when it comes to their perfect holiday with a massive 94% revealing they travel with at least one gadget; a smartphone being the most popular item followed by a tablet, kindle and music player. In contrast, nearly a quarter of baby boomers will happily disconnect and go completely gadget-free, taking the opportunity to ditch the technology and enjoy their surroundings.
When asked which ultimate home comfort they would pack if they had extra room in their suitcases, 20% of baby boomers claimed that they would take their own pillow on holiday, whereas a quarter of millennials revealed they would miss their beloved pets more and 20% wished they could squeeze in a few more pairs of shoes.
According to the UK Tea & Infusions Association, 165 million cups of tea are drunk in the UK on a daily basis, so it is therefore quite unsurprising that English Breakfast Tea was identified as the one item baby boomers had to take on holiday (22%), closely followed by slippers at 14%. On the contrary, 22% of millennials consider a hair dryer to be the home comfort they couldn’t travel without.
Of the 1,000 surveyed, 100% of baby boomers claimed they don’t miss British people whilst abroad, with a whopping 32% claiming they don’t miss anything at all whilst away. In comparison, millennials tend to spend more time of thinking of home, missing the familiarity of it as well as British TV and internet access.
Typically baby boomers much prefer sun, sea and sand with 30% favouring a beach holiday such as Spain, the Balearic and Canary Islands, Portugal and Turkey. The interests of millennials appear to be quite the opposite. With their top three activities abroad identified as drinking, eating good food and museum visits, it’s perhaps understandable why they prefer city breaks. They are also 2.5 times more likely to visit locations featured in popular TV shows and films such as ITV’s Love Island and Game of Thrones.
Baby boomers also place great importance on gastronomy and local cuisine with 63% declaring that eating good food is their favourite activity. Risk taking, however, is not something that they enjoy, with 0% choosing to participate in adrenaline sports.
For further information visit www.teletextholidays.co.uk.